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Design For Sustainable Consumption

The Team:

Haili Wu

Ruka Kameda

The Project Outline:

We notice that many ideas were trying to adjust the problems brought by single-use products. However, the pollution never really reduces because the single-use item market will always be there. Thus, we should approach the answer from another perspective: try to reduce the pollution from affecting people’s behaviours and increase their awareness of single-use products by adding value to the single-use object. And the Fertile coffee cup is our outcome. Which affect our users to be responsible for consumption with some excellent experience.

Design Process


We focus our user group and scenario into the modern office, where people has a high demand for coffee and very little time to do recycle.
We analysis the lifestyle of the young office worker and put together two personas that helps us to get a good reference of the users during our design process.


‘Fertile’ is a sustainable coffee cup that opens up a new relationship with single-used products to people in a busy modern lifestyle. It creates a positive experience for people, by allowing users to grow plants in it, which adds value to the existing single-use cups. 

This project began by seeing the bins in the city. It is always full of single-use coffee cups, often not washed or separated into different materials to be recycled. We wandered a way to make it more sustainable by making it easier for consumers with a busy lifestyle to become environmentally friendly.

This cup doesn’t require any plastic lid, because it is made from 100% degradable, recycled paper, and from the container to the lid, is made out of one piece of paper using the Origami method. Consumers will be given this cup with a handle made out of dissolving paper. Inside the handle contains seed, soil, and coffee grounds which work as a fertilizer when growing plants. These comfortable, handy steps could encourage people to grow more green in offices and promotes responsible consumption and production. 

The Fertile
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Front of the handle
(dissolving paper)

Back of the handle
(dissolving paper)

Soil & Seed

Coffee Ground

The handle design

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