Net AI Branding & UX design

Design brief:

Establish the initial brand identity, branding guidelines, and branding library. Additionally, design the company website and the primary product, an AI-driven dashboard.

Introduction

I served as the lead designer at Net AI, responsible for the design of the product UI, branding, the company website, marketing materials, and the branding management system. I collaborated closely with the executive team and all employees to co-create Net AI’s initial brand language and establish a design style and UI library that colleagues without design experience can navigate independently. In developing the company’s main product dashboard, I continued working closely with the team, starting from a simple framework design and gradually integrating it with the brand language. The dashboard provides clients with a straightforward way to engage with complex data. The next page will showcase some of this work. The original brand book is available as a PDF.

Brand language development & management

The brand book aims to preserve the story and vision that the Net AI team wants to communicate about the company's positioning. I developed this initial brand identity through co-design activities. The brand book also provides guidelines and simple rules for using the Logo and brand colours correctly, as well as the appropriate fonts for all marketing documents. This helps the team create a consistent visual language across communication materials.

The images displayed here are a section of the brandbook. The complete brand book can be accessed via the link below.

See Full Brand Book Here

UI library & visual language template

See Full Brand Book Here

Using the atomic UI system approach, I developed a UI library on Figma for Net AI to facilitate efficient integration of brand elements into any user interface and marketing material. I also created a word template for Net AI to standardize our communication with clients.